{"id":2876,"date":"2023-05-23T18:29:00","date_gmt":"2023-05-23T11:29:00","guid":{"rendered":"https:\/\/www.optify.co.id\/?p=2876"},"modified":"2023-05-23T18:29:00","modified_gmt":"2023-05-23T11:29:00","slug":"perbedaan-beriklan-di-ads-manger-dan-boost-post-promote","status":"publish","type":"post","link":"https:\/\/www.optify.co.id\/id\/digital-advertising\/perbedaan-beriklan-di-ads-manger-dan-boost-post-promote\/","title":{"rendered":"Perbedaan Beriklan di Ads Manger dan Boost Post (Promote)"},"content":{"rendered":"

Beriklan di media sosial<\/a> merujuk pada strategi pemasaran yang melibatkan penempatan iklan berbayar di platform media sosial<\/a>. Tujuan utama dari iklan yaitu untuk mencapai audiens yang lebih luas, meningkatkan kesadaran merek, meningkatkan penjualan, dan berinteraksi dengan calon pelanggan.<\/p>\n\n\n\n

Beriklan di Facebook atau Instagram terdapat 2 jenis cara pengelolaannya. Ada yang menggunakan Ads Manager dan ada yang pakai fitur boost post atau promote. Perbedaan terletak pada tingkat kontrol dan fleksibilitas yang dimiliki dalam mengelola kampanye iklan. <\/p>\n\n\n\n

Berikut Perbedaan Ads Manager dan Fitur Boost Post (Promote)<\/h2>\n\n\n\n

1. Ads Manager:<\/h3>\n\n\n\n

a. Kontrol yang lebih besar<\/h4>\n\n\n\n

Ads Manager memberikan kontrol penuh atas strategi iklan Anda. Anda dapat membuat kampanye yang lebih kompleks dengan setiap elemen iklan yang dapat disesuaikan seperti target audiens, penempatan iklan, anggaran, jadwal, dan optimasi.<\/p>\n\n\n\n

b. Lebih banyak pilihan penargetan<\/h4>\n\n\n\n

Anda memiliki akses lebih banyak opsi penargetan di Ads Manager. Anda dapat juga menargetkan audiens berdasarkan faktor demografis, minat, perilaku, serta menggunakan opsi penargetan kustom dan retargeting.<\/p>\n\n\n\n

c. Pilihan format iklan yang lebih luas<\/h4>\n\n\n\n

Ads Manager memungkinkan untuk membuat iklan dengan berbagai format seperti gambar, video, carousel, iklan berbasis kanvas, dan banyak lagi.<\/p>\n\n\n\n

d. Pengukuran yang lebih komprehensif<\/h4>\n\n\n\n

Anda memiliki akses ke metrik iklan yang lebih lengkap dan terperinci melalui Ads Manager, termasuk tingkat klik, konversi, biaya per tindakan, dan lainnya. Anda dapat mengoptimalkan kampanye Anda berdasarkan data tersebut.<\/p>\n\n\n\n

2. Fitur Boost Post atau Promote<\/h3>\n\n\n\n

a. Kemudahan penggunaan<\/h4>\n\n\n\n

Fitur Boost Post atau Promote dirancang untuk pengguna yang ingin mengiklankan postingan mereka dengan mudah dan cepat. Mereka menawarkan antarmuka yang sederhana dan intuitif.<\/p>\n\n\n\n

b. Pilihan penargetan yang terbatas<\/h4>\n\n\n\n

Anda memiliki opsi penargetan yang lebih terbatas dengan Boost Post atau Promote. Anda dapat memilih target audiens berdasarkan demografi umum seperti usia, lokasi, dan minat umum.<\/p>\n\n\n\n

c. Tidak ada opsi format iklan yang beragam<\/h4>\n\n\n\n

Biasanya, fitur Boost Post atau Promote hanya memungkinkan Anda untuk mengiklankan postingan dengan format yang sama seperti aslinya, seperti gambar atau video.<\/p>\n\n\n\n

d. Pengukuran yang terbatas<\/h4>\n\n\n\n

Metrik yang tersedia untuk pengukuran kinerja iklan dapat lebih terbatas dari pada Ads Manager. Anda mungkin hanya mendapatkan laporan sederhana tentang jumlah tampilan, interaksi, atau tindakan pengguna.<\/p>\n\n\n\n

Dalam hal pengelolaan kampanye yang kompleks dan fleksibilitas, Ads Manager adalah pilihan yang lebih kuat. Namun, jika mencari solusi yang lebih sederhana dan cepat, Boost Post atau Promote dapat memberikan hasil yang memadai.<\/p>\n\n\n\n

Baca juga : Cara meningkatkan penjualan lewat media sosial instagram<\/a><\/strong><\/p>\n\n\n\n

\"layanan-pasang-iklan-di-instagram\"<\/a><\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Inilah Perbedaan Beriklan di Ads Manger dan Boost Post (Promote)<\/p>","protected":false},"author":9,"featured_media":2896,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-2876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-advertising"],"acf":[],"yoast_head":"\nPerbedaan Beriklan di Ads Manger dan Boost Post (Promote) - OPTIFY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optify.co.id\/id\/digital-advertising\/perbedaan-beriklan-di-ads-manger-dan-boost-post-promote\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perbedaan Beriklan di Ads Manger dan Boost Post (Promote) - OPTIFY\" \/>\n<meta property=\"og:description\" content=\"Inilah Perbedaan Beriklan di Ads Manger dan Boost Post (Promote)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optify.co.id\/id\/digital-advertising\/perbedaan-beriklan-di-ads-manger-dan-boost-post-promote\/\" \/>\n<meta property=\"og:site_name\" content=\"OPTIFY\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-23T11:29:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optify.co.id\/wp-content\/uploads\/2023\/05\/Perbedaan-beriklan-di-Ads-Manger-dan-Boost-Post-Promote.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"830\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cahyadi Ayepan Saefiilah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ditulis oleh\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cahyadi Ayepan Saefiilah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.optify.co.id\/id\/digital-advertising\/perbedaan-beriklan-di-ads-manger-dan-boost-post-promote\/\",\"url\":\"https:\/\/www.optify.co.id\/id\/digital-advertising\/perbedaan-beriklan-di-ads-manger-dan-boost-post-promote\/\",\"name\":\"Perbedaan Beriklan di Ads Manger dan Boost Post (Promote) - 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